AGP Support: Innovation Management, Venture Building, Digital Transformation
Industry: Automotive & Mobility, Chemicals
Industry: Automotive & Mobility, Chemicals
Venture Development as a Service
Client
A global top-three automotive paint supplier aiming to accelerate digital venture development in China.�
Situation
The client sought to create a platform for ideation, validation, and rapid solution development to drive growth and strengthen market leadership in China.
Approach
Asia Growth Partners partnered with the client’s regional digitalization head to set up and manage a dedicated venture team.
Conduct interviews with internal and external stakeholders to generate and validate venture ideas.
Conduct interviews with internal and external stakeholders to generate and validate venture ideas.
- Develop prototypes and MVPs for prioritized ideas, ensuring alignment with market demands.
- Establish clear criteria for idea evaluation and progression through the venture development process.
- Foster collaborations with external partners to leverage complementary capabilities and resources.
- Implement a structured process for capturing feedback and iterating on solutions based on user insights.
Results
- Generated and qualified an idea funnel of 20+ new venture ideas within the first 3 months.
- Validated strong customer interest in 1 venture idea and initiated MVP development.
- Established a model for accelerating MVP development and testing with partners.
