Drift > 实例探究 > Park Place Technologies 如何利用 Drift 的聊天机器人来推动潜在客户开发并提高销售额

Park Place Technologies 如何利用 Drift 的聊天机器人来推动潜在客户开发并提高销售额

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技术
  • 应用基础设施与中间件 - 数据交换与集成
  • 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
  • 设备与机械
适用功能
  • 维护
  • 销售与市场营销
用例
  • 对话机器人
  • 时间敏感网络
服务
  • 系统集成
关于客户
Park Place Technologies 提供主动和预测性的数据中心支持和维护。他们的买家通常是 IT 总监和经理。营销运营主管管理用于消息传递和内容分发的技术。
挑战
Park Place Technologies 实施了一个聊天机器人来取代实时聊天并 24/7 与潜在客户互动。他们希望利用新的潜在客户来源,提高潜在客户的机会并提高潜在客户的速度。
解决方案
他们实施了 Drift 的聊天机器人(名为 Parker),并开发了剧本来解决常见问题。 Parker 在 EOSL 页面上与访问者互动,提供帮助并收集联系信息。 Drift 帮助赢得了 27 个机会,为渠道增加了 94 个机会,并产生了 700 多个潜在客户进行培育。
运营影响
  • The implementation of the Drift chatbot, Parker, has brought about several operational benefits for Park Place Technologies. The chatbot has not only automated the process of engaging with prospects but also provided a more personalized and engaging experience. The immediacy of the chat allows the sales team to respond more quickly, reaching out to interested prospects while they are still 'hot'. This has resulted in Drift leads evolving from lead to opportunity and lead to close faster than non-Drift leads. Parker has also become a powerful branding asset, with a visual identity and personality that resonates with customers. The chatbot's integration with Demandbase has allowed for a more personalized visitor experience and provided valuable insights for the sales team. Overall, the chatbot has significantly enhanced the company's higher funnel marketing support.

数量效益
  • Improved speed of lead to opportunity by 20%

  • Improved overall speed from lead to close by 15%

  • Doubled the open rate on email campaigns

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