使用 Drift 和 6sense 增强网站优化和个性化
技术
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 水泥
- 石油和天然气
适用功能
- 销售与市场营销
用例
- 时间敏感网络
服务
- 系统集成
- 测试与认证
关于客户
Qualtrics 是一家专门从事客户、员工、产品和品牌体验管理的组织。他们的目标是出现在每一个有意义的接触点，并预测会引起利益相关者共鸣的变化。
挑战
由于每天都有无数的解决方案和潜在客户访问他们的网站，Qualtrics 团队希望确保他们的网站针对所有访问者（尤其是目标帐户）进行优化。
解决方案
Qualtrics 推出 Drift 是为了确保无论通过何种渠道，用户都可以与他们的销售团队取得联系。他们还实施了全面的基于帐户的营销 (ABM) 策略，并集成 6sense 以获取来自第三方网站的意图数据。
运营影响
数量效益
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