Hotjar > 实例探究 > 使用 Hotjar 提高转化率:案例研究

使用 Hotjar 提高转化率:案例研究

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技术
  • 网络安全和隐私 - 身份认证管理
  • 网络安全和隐私 - 入侵检测
适用行业
  • 水泥
  • 教育
适用功能
  • 采购
  • 销售与市场营销
用例
  • 时间敏感网络
  • 虚拟培训
服务
  • 培训
关于客户
Gavin 是转化率优化方面的专家,经营着一家名为 Yatter 的潜在客户开发机构。他帮助营销人员改进 Facebook 广告和登陆页面。
挑战
Gavin 的个人网站在改用 WordPress 后出现了转化率下降的情况,他需要找出问题所在。
解决方案
Gavin 使用 Hotjar 观看其网站上访问者的录音,发现平板电脑版本上的菜单栏太大。他很快解决了这个问题。
运营影响
  • Using Hotjar, Gavin was able to identify and address issues that were affecting the conversion rates of various websites. He was able to spot bugs, understand user behavior, and make necessary changes to improve the user journey. This not only resulted in increased conversions but also improved the overall user experience on these websites. Furthermore, Hotjar's features like Heatmaps and Recordings allowed Gavin to gain insights into user behavior at a granular level, enabling him to make data-driven decisions and implement effective solutions. This case study demonstrates the power of using behavior analytics tools like Hotjar in conversion rate optimization.

数量效益
  • Increased sales by 20% for an ecommerce store by removing the menu icon on the checkout page

  • Increased the conversion rate of a stem cell therapy website by 10% by adding case studies and videos

  • Increased the conversion rate of a personal training and nutrition planning website from 9.1% to 14% by repositioning the most popular option to the top of the page

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