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Hotjar > Case Studies > Leveraging Hotjar for Conversion Optimization: A Case Study on Yatter

Leveraging Hotjar for Conversion Optimization: A Case Study on Yatter

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Technology Category
  • Cybersecurity & Privacy - Identity & Authentication Management
  • Cybersecurity & Privacy - Intrusion Detection
Applicable Industries
  • Cement
  • Education
Applicable Functions
  • Procurement
  • Sales & Marketing
Use Cases
  • Time Sensitive Networking
  • Virtual Training
Services
  • Training
About The Customer

Gavin is the founder of Yatter, a lead generation agency that helps various businesses improve their landing pages. He is an expert in conversion rate optimization and has helped dozens of companies in a variety of industries grow their business. His clients range from fashion brands, festivals, and football clubs to ecommerce stores and health websites. He has a deep understanding of the challenges businesses face in optimizing their landing pages and uses his expertise and tools like Hotjar to provide effective solutions.

The Challenge

Gavin, the founder of Yatter, a lead generation agency, faced several challenges in improving the conversion rates of various websites. One of the main issues was with his personal site, myfunnelacademy.com, where after switching from Clickfunnels to WordPress for more flexibility, the conversions dropped significantly. Another challenge was with an ecommerce store for car parts. Despite the Facebook ads for the store generating a 5x ROI, Gavin suspected the landing page was not fully optimized. He also worked on a stem cell therapy website, where despite having high-value visitors, the conversion rate was low. Lastly, he faced a challenge with a personal training and nutrition planning website, faultlessfitness.com, where too many options were causing choice paralysis.

The Solution

Gavin used Hotjar, a behavior analytics tool, to address these challenges. For his personal site, he used Hotjar Recordings to identify that on the tablet version, the menu bar was taking up most of the screen, which was causing the drop in conversions. He quickly fixed this issue. For the ecommerce store, he used Hotjar Recordings to identify that visitors were clicking the menu icon on the checkout page, which was taking them out of the checkout flow. He solved this by simply removing the menu icon, which increased sales by 20%. For the stem cell therapy website, he used Hotjar to identify that visitors were reading the text describing the therapy but then exiting the page. He addressed this by adding case studies and videos to the page, which increased the conversion rate by 10%. For the personal training and nutrition planning website, he used Hotjar Heatmaps to identify the options that visitors were most interested in buying and moved that to the top of the page, which increased the conversion rate from 9.1% to 14%.

Operational Impact

  • Using Hotjar, Gavin was able to identify and address issues that were affecting the conversion rates of various websites. He was able to spot bugs, understand user behavior, and make necessary changes to improve the user journey. This not only resulted in increased conversions but also improved the overall user experience on these websites. Furthermore, Hotjar's features like Heatmaps and Recordings allowed Gavin to gain insights into user behavior at a granular level, enabling him to make data-driven decisions and implement effective solutions. This case study demonstrates the power of using behavior analytics tools like Hotjar in conversion rate optimization.

Quantitative Benefit

  • Increased sales by 20% for an ecommerce store by removing the menu icon on the checkout page

  • Increased the conversion rate of a stem cell therapy website by 10% by adding case studies and videos

  • Increased the conversion rate of a personal training and nutrition planning website from 9.1% to 14% by repositioning the most popular option to the top of the page

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