Drift > 实例探究 > EAB 借助 Drift AI 将演示请求增加了 120%

EAB 借助 Drift AI 将演示请求增加了 120%

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适用行业
  • 教育
  • 运输
适用功能
  • 产品研发
  • 销售与市场营销
用例
  • 对话机器人
  • 公共交通管理
服务
  • 培训
关于客户
EAB 是教育机构和企业值得信赖的合作伙伴,提供最佳实践研究、技术以及招生和营销服务。他们与从 K-12 到研究生项目的学校合作,并通过重点关注 DEI 与企业合作。
挑战
2019 年,EAB 收购了 YouVisit,并希望扩大 Drift 聊天的使用范围,为其其他业务线生成演示请求和商业对话。
解决方案
EAB 采用 Drift AI 在工作时间之外捕获潜在客户,并为网站访问者提供类似人类、无摩擦的体验。他们遵循 Drift 的爬行-行走-跑步策略,并在真实对话中训练人工智能以实现高精度。
运营影响
  • With AI helping their website visitors, EAB’s digital marketing team can dedicate more time to engaging high-intent customers, while still ensuring that low-intent visitors remain supported at every stage of their journey. The time from when the individual site visitor first reaches out through the chatbot to the time that they’re actually having a conversation with their salespeople is much quicker. Fewer pieces of outreach are needed from their BDR team, accompanied by same-day or same-hour scheduling. The AI capability is having a measurable positive impact on all individuals that come to the site — prospects, partners, and site visitors with unidentified intent. EAB continues to sprint forward as they explore new ways to expand their AI use cases.

数量效益
  • 2X more qualified leads with Drift

  • 120% increase in demo requests in the past year

  • 160% increase in partners being supported after AI implementation

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