Drift > 实例探究 > RollWorks 如何通过 Drift 将会议质量提高 3 倍

RollWorks 如何通过 Drift 将会议质量提高 3 倍

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技术
  • 分析与建模 - 机器学习
  • 应用基础设施与中间件 - 数据交换与集成
适用行业
  • 石油和天然气
  • 电信
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 实时定位系统 (RTLS)
服务
  • 系统集成
关于客户
RollWorks 是 NextRoll 的一个部门,为 B2B 公司提供基于帐户的平台,以协调营销和销售团队并增加收入。
挑战
RollWorks 正在寻找一种解决方案来改进潜在客户生成和路由流程,并增强其网站体验。
解决方案
RollWorks 实施了 Drift(一个对话式营销平台),以实现与网站访问者的个性化、实时交互并推动转化。
运营影响
  • The implementation of Drift led to complete alignment between sales and marketing at RollWorks. The marketing side handled the copy, routing, and question flow, DRA built the playbook, and the RollWorks sales team engaged in chat with the site visitors. This alignment led to faster speed to lead, as Drift’s chatbots were able to automatically book meetings on their team’s calendars, leading to quicker funneling of leads to sales than a traditional form fill. The integration of RollWorks and Drift also enabled them to create tailored experiences that aligned sales and marketing activities, improving pipeline quality faster by instantly asking relevant questions and routing site visitors to the right sales team.

数量效益
  • 3X more meetings booked via Drift than forms

  • $5M generated in pipeline at one live event

  • Drift became the #1 source of pipeline for RollWorks

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