Drift > 实例探究 > 推动数字化转型:泰雷兹在 Drift 方面取得的成功

推动数字化转型:泰雷兹在 Drift 方面取得的成功

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技术
  • 网络与连接 - 网关
适用行业
  • 航天
  • 国家安全与国防
适用功能
  • 销售与市场营销
用例
  • 篡改检测
关于客户
泰雷兹是全球技术领导者,在各个垂直市场拥有超过 81,000 名员工。
挑战
泰雷兹希望采用对话式解决方案来确保所有网站访问者都得到支持,并确定与他们交谈的人的资格并了解他们的需求。
解决方案
泰雷兹将 Drift 实施为可扩展的解决方案,捕获潜在客户,将对话路由到合适的销售团队成员,并提供洞察以实现业务数字化转型。
运营影响
  • The implementation of Drift has transformed Thales' buyer experience. The team can now meet buyers precisely where they are on their journey, whether it's aiding buyers in the information-gathering stage or converting highly-engaged leads into opportunities. The platform has also given Thales insight into what's top-of-mind for website visitors, allowing them to improve their website and develop new playbooks to address specific features. Additionally, Thales has been able to deflect traffic away from their support team and provide a better level of service to customers by identifying support use cases and developing smaller self-service Drift playbooks internally. This has allowed them to address issues within the chat rather than requiring the person to open up a support ticket.

数量效益
  • 61X ROI within a year of implementation

  • 1.8%+ conversation to email conversion rate

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