Drift > 实例探究 > Brandwatch 通过 Drift 实现了 20 倍的投资回报率并提高了参与度

Brandwatch 通过 Drift 实现了 20 倍的投资回报率并提高了参与度

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技术
  • 功能应用 - 企业资源规划系统 (ERP)
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 时间敏感网络
关于客户
Brandwatch 是全球领先的企业社交套件,提供消费者情报、社交媒体管理和影响者营销解决方案。他们希望提高网站参与度和转化率。
挑战
2018 年,Brandwatch 希望优化其网站,以在全球范围内吸引和转化网站访问者。他们需要一个灵活的参与解决方案来满足不同客户的偏好。
解决方案
Brandwatch 选择 Drift 作为其网站的互动解决方案。他们逐渐实施了 Drift,从北美团队开始逐步扩展到全球。他们升级到了 Drift 的 Fastlane 高级计划,后来又升级到了 Conversational AI 企业计划。
运营影响
  • The implementation of Drift has significantly improved Brandwatch's buyer experience. The company believes that offering multiple avenues of interaction, including direct conversation with a Brandwatch representative via Drift, enhances brand perception and increases the chance of conversion. Additionally, the increased opportunity to interact with customers and buyers has provided Brandwatch with a consistent source of direct feedback. This feedback has been instrumental in informing the content they promote and their overall website development process. Furthermore, Brandwatch has found Drift's professional services to be invaluable in managing, maintaining, and optimizing their Drift deployment.

数量效益
  • Brandwatch achieved a 20X return on investment (ROI) with Drift.

  • There was a 75% increase in engagement rate year-over-year with Conversational AI.

  • Brandwatch achieved an average opportunity creation time of 8.4 days with Fastlane.

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