Drift > 实例探究 > Ping Identity 如何通过 Drift 专业服务将机会增加 66%

Ping Identity 如何通过 Drift 专业服务将机会增加 66%

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适用行业
  • 国家安全与国防
适用功能
  • 质量保证
  • 销售与市场营销
用例
  • 对话机器人
  • 施工管理
服务
  • 测试与认证
关于客户
Ping Identity 是一家身份安全公司,为面临复杂身份安全挑战的大型企业提供服务。
挑战
2020 年,Ping Identity 希望转向以预先价值进行领先,并摆脱传统的封闭式内容模式来获取潜在客户。
解决方案
Ping Identity 实施了 Drift(一种聊天机器人工具)来解锁内容并与网站访问者实时互动。
运营影响
  • The implementation of Drift brought about significant operational results for Ping Identity. It provided a less frictional channel for users to engage with the company, solving the issue of lag time between filling out a form and getting a follow-up. The immediacy that Drift provided met the expectations of users who needed to make fast decisions. The information that website visitors shared with the Ping bot allowed the team to be more prescriptive within their playbooks and website design. It also helped them get more first-party feedback around general site experience, findability issues, and the overall architecture of their site. The chatbot gave their site more personality and allowed them to bring forward more of their brand voice. The partnership with Drift Professional Services also helped them increase their conversation rate and optimize their lead generation process.

数量效益
  • 70% increase in conversations

  • 66% increase in opportunities

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