Hotjar > 实例探究 > 将转化率提高 132%：Swiss Gear 和 The Good 的 CRO 方法的案例研究

将转化率提高 132%：Swiss Gear 和 The Good 的 CRO 方法的案例研究

技术

网络安全和隐私 - 入侵检测
机器人 - 轮式机器人

适用行业

电信

适用功能

采购
销售与市场营销

用例

行为与情绪追踪
牲畜监测

服务

测试与认证

关于客户

Swiss Gear 是一家销售背包、行李箱、旅行配件、手表和瑞士军刀的公司。他们与 The Good 合作，改善网站体验并增加在线收入。

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挑战

Swiss Gear 是一家销售各种商品的公司，希望全年保持强劲的销售量，并将现有流量以更高的速度转化为买家。

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解决方案

CRO 机构 The Good 采用整体方法通过了解用户需求来提高转化率。他们使用 Google Analytics 进行了全面转化审核™️，并使用 Hotjar 通过热图和记录来分析客户行为。

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运营影响

The Good's holistic approach to increasing conversion rates, based on truly understanding users’ needs, proved to be highly effective for Swiss Gear. By using Google Analytics and Hotjar to understand customer behavior, The Good was able to identify areas for improvement and implement changes that significantly improved the user experience on Swiss Gear's website. The combination of qualitative research plus quantitative results surfaced from A/B testing led The Good to test a simple but elegant menu-driven interface for the mobile homepage. This streamlined the browsing experience on category pages. Other improvements included introducing a ‘business traveler’ hero image to the top of the mobile menu, giving mobile users a fast and easy way to browse luggage pages. These improvements, backed by Hotjar’s user behavior data, significantly increased conversions and revenue for Swiss Gear.

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数量效益

Swiss Gear's average order value grew by 20.1%
Overall online revenue boosted by 132.7%
Mobile user bounce rate on Swiss Gear’s site shrank 8%

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