Drift > 实例探究 > Pipefy 如何通过 Drift 加速销售并改善客户体验

Pipefy 如何通过 Drift 加速销售并改善客户体验

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技术
  • 功能应用 - 企业资源规划系统 (ERP)
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 设备与机械
  • 电信
适用功能
  • 销售与市场营销
用例
  • 过程控制与优化
  • 时间敏感网络
关于客户
Pipefy 是一个低代码业务流程自动化平台,在全球领先企业中赢得了追随者。他们拥有全球视野和本地方法,大多数潜在客户都是通过他们的葡萄牙语页面获得的。他们需要本地化的策略来支持葡萄牙语潜在客户。
挑战
自 2015 年成立以来,Pipefy 平台迅速赢得了追随者,成为一些全球领先企业的首选业务流程自动化平台。 2020 年,他们希望加强潜在客户开发活动并实现内部流程自动化,以使销售团队的工作更加轻松。
解决方案
Pipefy 于 2020 年实施了 Drift,该平台可以最大限度地增加与销售代表互动的潜在客户数量,帮助营销和销售成功协作,并为网站访问者创造卓越的买家体验。他们在网站 90% 的区域部署了三种类型的剧本,以瞄准不同类型的潜在客户并提高参与度。
运营影响
  • The implementation of Drift has significantly improved Pipefy's operational efficiency and customer experience. Opportunities sourced by Drift close seven times faster, and leads coming from Drift are significantly more engaged than those from other channels. Drift has also enabled Pipefy to experiment with a new approach to selling, giving account executives the power to qualify leads, reducing the sales cycle, and increasing the number of leads handled. The tool has also facilitated the creation of localized playbooks to cater to the cultural norms of different regions. Furthermore, Drift has enhanced Pipefy's customer experience by providing a seamless communication channel and integrating with Salesforce to prevent duplication of outreach efforts. With a less than 10-second response time across the entire team, Pipefy is creating a memorable experience for their customers.

数量效益
  • 7X faster close rate

  • 20% of pipeline sourced from Drift

  • 50% faster qualification

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