Verimatrix Delivers Multi-DRM Solution for Cablevisión Argentina
Customer Company Size
Large Corporate
Region
- America
Country
- Argentina
Product
- VCAS for Broadcast Hybrid
- MultiRights OTT
Tech Stack
- IPTV
- OTT
- DRM
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
- Digital Expertise
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Remote Monitoring & Control Systems
- Networks & Connectivity - Network Management & Analysis Software
Applicable Industries
- Telecommunications
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Remote Control
- Predictive Quality Analytics
- Remote Asset Management
Services
- System Integration
- Software Design & Engineering Services
- Training
About The Customer
Cablevisión is a telecommunications company present in 12 provinces and over 100 cities across Argentina and Uruguay. Cablevisión SA is divided into three major business units. Cablevisión, providing state-of-the-art pay-TV services unlike any other in the market; Fibertel, providing high-speed internet services and FiberCorp, our corporate business unit, providing comprehensive solutions in telecommunications to small, medium and large companies. We currently have 3.5 million cable TV customers and over 2 million broadband customers. Cablevisión Flow allows the user to access linear and on-demand content from multiple devices at anytime and anywhere. Cablevisión Flow is a game-changing way of watching TV conveying a whole new experience through its distinctive features, among which you may find: start over, reverse EPG, cloud recording, stop a live show, continue watching on other device, and the creation of multiple profiles.
The Challenge
The evolving video market in Argentina has brought demand for feature-rich OTT services. Video service providers are migrating from traditional RF delivery toward IP-enabled services and offering sophisticated features on par with Tier 1 operators in the United States. In keeping with market demand, Cablevisión Argentina envisioned a true TV Everywhere experience for its subscribers – one that offered true cross-platform compatibility and support for every possible subscriber device. Customers in the region use Chromecast heavily so it was imperative to provide DRM support for this use case. As an innovative and forward-looking provider, Cablevisión Argentina is vested in bringing its subscribers a powerful user interface and large number of supported devices packaged together with compelling, premium content. Rapidly evolving technologies and protocols push operators to adopt more nimble business models – ones that will scale in the future. Cablevisión Argentina sought to deliver seamless integration of device types so subscribers could access video on mobile devices, tablets and personal computers. Subscribers wanted to be able to start watching content on one device and then seamlessly continue watching it on a different device. Cablevisión Argentina was determined to solve all challenges faced by digital TV operators in the Latin America region: Offering a high quality, seamless viewing experience powered by expert user-interface features and a personalized recommendations engine. Harmonizing subscriber access rights across different networks, screens and locations thereby enabling a frictionless user experience. Conforming to stringent licensing conditions for premium content and preventing unlawful content access.
The Solution
In November of 2016, Cablevisión Argentina successfully launched Flow, the new TV Anytime, Anywhere service delivered via its IPTV and OTT networks, featuring a groundbreaking user interface available across multiple screens together with a hybrid set-top box. A powerful combination of Verimatrix solutions and services was utilized to launch the enhanced subscriber offer: VCAS for Broadcast Hybrid – Multi-network revenue security solution enabling the combination of RF and multicast linear, and streamed on-demand content delivery. MultiRights OTT – Integrated rights management for third-party DRMs across multiple devices. Technical Account Manager – Premium professional services staff designated specifically to Cablevisión Argentina to address and escalate issues from proof of concept to launch.
Operational Impact
Quantitative Benefit
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