Guavus > Case Studies > European MSO Slashes Operational Costs with Guavus-IQ Analytics

European MSO Slashes Operational Costs with Guavus-IQ Analytics

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Customer Company Size
Large Corporate
Region
  • Europe
Country
  • Germany
Product
  • Ops-IQ
  • LiveOps
Tech Stack
  • Big Data Analytics
  • Machine Learning
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Cost Savings
  • Customer Satisfaction
Technology Category
  • Analytics & Modeling - Big Data Analytics
  • Analytics & Modeling - Machine Learning
Applicable Industries
  • Telecommunications
Applicable Functions
  • Business Operation
Use Cases
  • Predictive Maintenance
Services
  • Data Science Services
About The Customer
The customer is a European Multiple-System Operator (MSO) that provides integrated triple-play services to several million subscribers of cable TV, broadband internet, and telephony offerings. The MSO prides itself on delivering world-class customer service and wanted to accelerate network resolution times to continue delivering the strong customer experiences its subscriber base had come to value.
The Challenge
A European Multiple-System Operator (MSO) was struggling to rapidly distinguish between issues caused by customer premise devices and headend equipment. This delayed the MSO’s ability to find the root cause of problems and subsequently resolve the issues. With the cost of a truck roll in Germany running about 60 to 70 euros and the handling of incoming customer service calls running about 5 to 10 euros each, the provider hoped to reduce customer service costs and improve customer satisfaction at the same time.
The Solution
The MSO implemented Ops-IQ after a five-month proof-of-value (POV) test with actual anonymized data. The solution revealed hidden insights and root issues and removed the barriers between data silos. By correlating massive amounts of disparate data and running advanced analytics on it in real-time, the MSO’s NetOps and CareOps teams learned that they could identify and troubleshoot issues faster— sometimes even before they occurred. The result was a domino effect of reduced customer calls, trouble tickets, and truck rolls; enough to save the company “seven digits” annually.
Operational Impact
  • Unified separate silos of big data to reveal hidden problems and anomalies.
  • Machine learning and intelligence allowed correlation of disparate data sets (e.g. calls, tickets, and outages) to enable new insights and good decision making.
  • Closed-loop actions: Automatic actions such as call deflections and trouble ticket generation can be taken when anomalies are detected.
  • Subscriber-level data is correlated against network-level data to see which items actually impact customers.
Quantitative Benefit
  • Annual OPEX savings in the “seven digits”
  • 4 to 7% OPEX savings attributable to fewer truck rolls
  • 4 to 7% reduction in customer service calls
  • 5 to 8% reduction in trouble tickets, lightening Help Desk workloads
  • A significant increase in overall NPS (nearly a full point)

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