AGP Support: Growth Strategy, Market Research, Competitor Benchmarking
Industry: Technology & Software
Industry: Technology & Software
Asia Sales Funnel Development
Client
The client is an embedded analytics provider looking to expand into the IoT market.
Situation
As a new player in the IoT market, the client needed to develop a qualified list of prospects and identify decision-making processes to improve sales efficiency. They required an effective strategy to identify high-potential OEM accounts, qualify sales leads, and accelerate engagement with decision-makers in this emerging segment.
Approach
Asia Growth Partners developed a prioritization framework to objectively assess hundreds of prospects. Prospect intelligence reports were provided for high potential prospects.
- Design segment-specific prospecting strategies tailored to each high-potential market.
- Identify and qualify sales prospects, and create detailed intelligence reports.
- Provide key decision-maker contacts and relevant business insights in prospect intelligence reports.
Results
- Asia Growth Partners defined a prospecting strategy for each targeted segment.
- 200 potential prospects were assessed, segmented, and prioritized based on their potential.
- Detailed prospect intelligence reports were created for 100 high-potential prospects, including contact information and business priorities.
