Alteryx > 实例探究 > West Marine 通过 Alteryx 增强客户数据洞察力

West Marine 通过 Alteryx 增强客户数据洞察力

Alteryx Logo
技术
  • 平台即服务 (PaaS) - 应用开发平台
  • 传感器 - 电表
适用行业
  • 海洋与航运
  • 零售
用例
  • 智慧城市供水管理
  • 泄漏与洪水监测
关于客户
West Marine 是美国最大的划船和船舶用品零售商。他们在全国拥有 240 家商店,从事零售和批发业务。他们的使命是为任何对水上生活方式感兴趣的人提供装备、教育和启发。
挑战
West Marine 在管理和分析客户数据方面面临挑战。他们依赖第三方供应商和外部数据库,这些数据库成本高昂且不互连。他们希望收回对客户数据的控制权并充满信心地信任它。
解决方案
West Marine 向值得信赖的合作伙伴 Alteryx 寻求帮助,帮助他们在获取、丰富和分析客户数据方面实现自助服务。 Alteryx 提供了一个平台,允许 West Marine 创建他们拥有、控制和管理的高质量数据的单一来源。支持合作伙伴 PK 与 West Marine 合作,以满足他们的特定需求并开发客户的综合视图。
运营影响
  • The implementation of Alteryx and collaboration with PK has led to significant operational improvements for West Marine. They have saved 70% of their annual costs in managing customer data and gaining insights. They now have a sense of control over their data, which has led to an increase in eagerness from the executive team to drive insights. The company has started to truly uncover the behavior of customers through analyzing and owning their data. This has allowed them to respond effectively to the pandemic and come out of 2020 well-positioned in the market. They are now in a growth phase, with analytics helping them understand how customers are flocking to the water for comfort and familiarity. The company is also looking forward to integrating Alteryx with their CRM capabilities to run customer lifecycle strategies and aid their marketing team in their efforts.
数量效益
  • 70% of annual costs saved managing customer insights
  • 360-degree view of the customer journey achieved
  • Single source of high-quality data created for better management and control

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

相关案例.

联系我们

欢迎与我们交流!
* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

感谢您的信息!
我们会很快与你取得联系。