技术
- 分析与建模 - 大数据分析
- 分析与建模 - 预测分析
适用行业
- 设备与机械
- 零售
适用功能
- 采购
- 销售与市场营销
用例
- 需求计划与预测
- 智能包装
服务
- 数据科学服务
关于客户
AMC Networks 是一家生产高质量内容的有线电视网络,致力于跨多个平台吸引观众。
挑战
AMC Networks 面临的挑战是了解多渠道世界中的客户行为,并吸引以不同方式消费内容的新一代千禧一代。
解决方案
AMC Networks 正在使用 IBM 分析工具来发现有关观众偏好和观看模式的新见解,帮助制定更智能的日程安排和数据驱动的营销决策。
运营影响
数量效益
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