适用行业
- 生命科学
- 包装
适用功能
- 产品研发
用例
- 智能包装
- 制造过程模拟
关于客户
联合利华是一家跨国消费品公司,在男性美容市场拥有强大的影响力。该公司以其对产品创新和差异化的承诺而闻名。对于其 Lynx (Axe) 品牌,联合利华希望采用模拟和分析方法来设计新的除臭剂包装概念。然而,该公司缺乏内部分析工程师团队,需要一个开发合作伙伴来协助新罐的设计和测试。
挑战
联合利华是消费品行业的全球领导者,一直在寻求保持其在男性美容市场创新优势的方法。该公司特别注重将其 Lynx (Axe) 品牌与竞争对手区分开来。面临的挑战是采用模拟和分析方法来设计新的除臭剂包装概念。然而,联合利华缺乏内部分析工程师团队,需要一个开发合作伙伴来协助新罐的设计和测试。
解决方案
联合利华与 Altair ProductDesign 合作应对这一挑战。除臭剂罐设计概念最初由联合利华创建,Altair ProductDesign 进行优化来定义材料布局,以加固瓶盖按钮并优化通过罐侧壁的负载路径。然后开发了一个详细的模型来研究一系列“假设”场景,例如载荷值、几何形状变化和材料选项。该过程确定了整个盖子的加固区域,并测量了不同材料特性对刚度和应力的影响。然后根据制造成本对这些进行排名,为材料选择决策提供有价值的指标。 Altair ProductDesign 还为联合利华提供了一套专为包装设计开发的新流程工具。这些工具被称为“Atlas”系统,是与联合利华的能力开发团队密切合作历时 4-5 年创建的,使联合利华的 CAD 和概念设计师能够在设计过程的早期进行分析研究。
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