Hotjar > 实例探究 > 提高转化率和用户体验:Turum-burum 和 Hotjar 案例研究

提高转化率和用户体验:Turum-burum 和 Hotjar 案例研究

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技术
  • 自动化与控制 - 人机界面 (HMI)
  • 网络安全和隐私 - 身份认证管理
适用行业
  • 零售
适用功能
  • 采购
  • 产品研发
用例
  • 实验自动化
  • 零售店自动化
关于客户
Intertop 是乌克兰的一家鞋类零售商,在 25 个城市拥有 114 家商店,品牌网站每月访问量达 350 万次。他们于 2017 年实施了全渠道电子商务模式。
挑战
Intertop 是乌克兰的一家鞋类零售商,希望简化其网站上的客户旅程,提高转化率,加快引入用户体验更改,并降低损害网站体验的风险。
解决方案
Turum-burum 是一家 CRO 和 UX 机构,实施了其进化站点重新设计 (ESR) 计划,其中涉及基于分析证明和 A/B 测试的逐步界面增强。他们使用 Hotjar 的用户体验数据来确定改进的优先顺序并了解用户旅程中的痛点。
运营影响
  • The use of Hotjar's behavior analytics tool allowed Turum-burum to effectively map the customer journey from a user’s perspective, leading to more efficient delivery of value. The tool's exit-intent pop-up survey provided valuable insights into why customers were abandoning their orders at checkout, leading to significant improvements in the checkout process. Hotjar Recordings and Heatmaps also helped identify pain points in the user journey, particularly with product filtering and product pages. The improvements made in these areas, based on the data provided by Hotjar, resulted in significant increases in conversion rates and average revenue per user. The success of this project demonstrates the power of data-driven decision making in ecommerce.

数量效益
  • Conversion rate on the checkout page increased by 54.68%

  • Average Revenue Per User (ARPU) grew by 11.46%

  • Checkout bounce rate decreased by 13.35%

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