Hotjar > 实例探究 > 提高转化率:NerdCow 如何使用 Hotjar 在两周内将销售额增加两倍

提高转化率:NerdCow 如何使用 Hotjar 在两周内将销售额增加两倍

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技术
  • 应用基础设施与中间件 - 中间件、SDK 和库
  • 基础设施即服务 (IaaS) - 云数据库
适用行业
  • 运输
适用功能
  • 物流运输
  • 产品研发
用例
  • 自主运输系统
  • 车辆到基础设施 (V2I)
关于客户
交通图书馆是一家大型电子商务商店,出售过去的铁路和公共汽车照片。他们的用户群由年龄在 55 岁至 65 岁以上且不懂技术的个人组成。
挑战
Transport Library 是一家电子商务商店,其销售额较低,并且网站上的用户参与度也很低。
解决方案
NerdCow 是一家网页设计机构,它使用 Hotjar 的记录和调查来识别和解决三个主要问题:复杂的搜索栏、难以找到新产品以及废弃的购物车。
运营影响
  • The operational results of NerdCow's solutions were significant. The simplified search bar made it easier for the site's non-technical user base to find what they were looking for, improving user experience and engagement. The addition of on-page graphics like badges helped users swiftly spot new products and those they'd already viewed, reducing the time spent scrolling through the product database. The abandoned cart emails and site notifications served as effective reminders for users to complete their purchases, leading to an increase in conversions. Overall, these changes not only improved the site's usability but also its efficiency, leading to a significant increase in sales.

数量效益
  • Nearly tripled sales for The Transport Library in just two weeks

  • Significant increase in 'adds-to-cart' after implementing the new product badge

  • Improved user experience leading to increased site engagement

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