Hotjar > 实例探究 > 提高转化率:Hotjar 材料市场成功案例研究

提高转化率:Hotjar 材料市场成功案例研究

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技术
  • 传感器 - 流量计
  • 传感器 - 液体检测传感器
适用行业
  • 电信
  • 运输
适用功能
  • 物流运输
  • 采购
用例
  • 最后一英里交付
  • 零售店自动化
关于客户
Materials Market 是一个帮助建筑材料供应商与英国各地客户建立联系的网站。它由安德鲁和塞缪尔于 2020 年共同创立。
挑战
Materials Market 是一个连接建筑材料供应商与客户的网站,面临着令人困惑的 CTA、结帐流程中的大量流失以及 cookie 政策问题等挑战。
解决方案
运营总监 Andrew 使用 Hotjar 通过更改 CTA、结账流程和 cookie 横幅来识别并解决这些问题。
运营影响
  • The changes implemented by Andrew have had a significant impact on the operational efficiency of Materials Market. The simplified checkout process has not only improved the user experience but also significantly reduced the number of users abandoning their purchases. The changes to the CTA and the cookie banner have made the website more user-friendly and intuitive, leading to a decrease in bounce rates. Furthermore, the addition of a TrustPilot rating has helped to build trust with customers and reduce perceived risk. These improvements have not only led to a significant increase in the conversion rate but also generated tens of thousands in additional revenue for the company. Despite his many responsibilities as Operations Director, Andrew has been able to make considerable improvements to the website, demonstrating the value of user interaction tracking tools like Hotjar in identifying and addressing issues.

数量效益
  • Boosted conversion rate from 0.5% to 1.6% in just one month

  • Generated £10,000+ more in yearly revenue

  • Decreased exits at the checkout flow by 86%

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