Transforming omni-channel retail even faster
公司规模
1,000+
地区
- Europe
国家
- France
产品
- ARIS
- webMethods
- In-memory data solution
技术栈
- In-memory databases
- API Integration
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Revenue Growth
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 供应链可见性(SCV)
服务
- 软件设计与工程服务
- 系统集成
关于客户
Kiabi is a French retailing powerhouse that transformed the retail clothing industry in 1978 by offering modern fashion for the whole family. Since 2002, Kiabi has doubled in size, expanded from 5 to 32 countries, grown to 9,000, increased revenue to €1.8 billion a year, and gone all-in on digitalization and omni-channel retailing. Many of their new customers were Millennials, a group unlike anything the company had encountered before—constantly online, in-touch and communicating.
挑战
Kiabi, a French retailing powerhouse, was facing a burgeoning customer volume, data overload and inconsistency, and a market-wide transition to omni-channel retail. The company's consistent growth of nearly 9% annually, expansion from 5 to 32 countries, and a customer base increasingly composed of Millennials, a group constantly online, in-touch and communicating, put a strain on their legacy systems. Their website slowed to a crawl and their data was riddled with errors. IT had to align to the company’s business functions—and fast—for Kiabi to turn themselves into the omnichannel business they had envisioned.
解决方案
Kiabi implemented Software AG's ARIS and webMethods to visualize and restructure their processes, and speed up and extend their customer contact. Independent solutions would enable them to be service-oriented and event-driven, increase their flexibility and make changes to their systems without downtime or making compromises. The most pressing need was to overcome a 40% increase in data volume and a laggy website. So in 2012, Kiabi implemented Software AG’s in-memory data solution. By keeping databases loaded in memory rather than on traditional hard-drive servers, Kiabi reduced web page load-time by 300%, from 3.6 to 1.2 seconds. The solution was adopted in months, and had an immediate impact on revenue as digital natives—easily frustrated by delays—were no longer abandoning their online shopping carts. In addition, by linking all of their retail channel experiences through a single, unified platform, Kiabi saw its online revenue skyrocket to €130 million a year.
运营影响
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