测试与控制：解决方案开发
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Alteryx
技术栈
- Alteryx
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 补货预测
- 需求计划与预测
服务
- 数据科学服务
关于客户
Delhaize America 隶属于 Delhaize Group，该集团在六个国家经营食品超市。Delhaize America 本身由三个品牌组成，拥有 1,500 多家食品超市。该公司的消费者洞察团队负责通过提供可操作的洞察，在整个组织内传达和推动消费者的声音。购物者洞察子团队根据交易和客户级数据提供洞察，支持战略、营销、定价、品类管理、销售、财务和法律等各个部门的分析需求。
挑战
Delhaize America 是 Delhaize Group 旗下子公司，在 6 个国家/地区设有食品超市，每周在周日传单上花费 150 万美元。该公司希望测试这些传单的有效性，并确定它们是否能带来投资回报。挑战在于在所有 Food Lion 商店的市场代表中进行测试，测试市场不会收到周日传单。该公司需要了解测试的业务原因，定义成功和失败的标准，确定日期、商店、涉及的产品，并确定可能影响测试或控制结果的停售期和其他业务计划。
解决方案
该公司决定使用 Alteryx 创建一个全面的测试和控制环境。该过程包括与企业主会面，以了解测试的原因并定义成功和失败的标准。确定要从测试中排除的商店，例如销售波动性大或竞争事件激烈的商店。根据多项指标匹配测试和控制商店，目标是使测试和控制商店彼此接近。然后进行测试并评估结果。Alteryx 用于为每个分析的指标生成单独的报告，一些控制商店需要额外检查。然后将结果呈现给企业主。
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