MoEngage > 实例探究 > 自动化客户互动:SWVL 凭借 MoEngage 取得成功

自动化客户互动:SWVL 凭借 MoEngage 取得成功

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技术
  • 应用基础设施与中间件 - API 集成与管理
  • 功能应用 - 运输管理系统 (TMS)
适用行业
  • 运输
适用功能
  • 物流运输
  • 销售与市场营销
用例
  • 公共交通管理
  • 时间敏感网络
服务
  • 系统集成
关于客户
SWVL 在拉丁美洲、欧洲、非洲和亚洲 20 个国家的 135 个城市开展业务。
挑战
SWVL 是一家技术支持的公共交通解决方案提供商,希望在正确的时间跨渠道与客户互动。
解决方案
MoEngage 是一个以洞察为主导的平台,帮助 SWVL 根据客户旅程和生命周期阶段实现通信自动化。后端 API 集成使 SWVL 能够以不同语言与客户进行通信并自动化标准化消息传递。
运营影响
  • The implementation of MoEngage's solution has led to significant operational improvements at SWVL. The company has been able to automate its communication processes, ensuring that customers receive timely and relevant messages. This has not only improved customer engagement but also enhanced the efficiency of the company's internal operations. The time saved has allowed the marketing team to focus on other strategic initiatives, further driving the company's growth. Moreover, the ability to communicate in various languages has helped SWVL cater to its diverse customer base more effectively.

数量效益
  • The marketing team at SWVL was able to save significant bandwidth of internal teams with the help of MoEngage.

  • Processes that previously took a day to complete now only take 2-3 hours.

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