Ada > 实例探究 > 利用人工智能驱动的聊天机器人扩大客户参与度和销售:Shapermint 案例研究

利用人工智能驱动的聊天机器人扩大客户参与度和销售:Shapermint 案例研究

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适用功能
  • 采购
  • 销售与市场营销
用例
  • 对话机器人
  • 时间敏感网络
服务
  • 系统集成
关于客户
Shapermint 是一个电子商务网站,提供来自 13 个品牌的内衣、塑身衣和家居服,其中包括他们自己的两个自有品牌。他们在全球拥有超过 400 万客户,并以倡导社会事业和一流的客户服务而闻名。
挑战
为了跟上爆炸性增长的步伐,Shapermint 需要扩大其客户支持业务并在其网站上提供 24/7 实时聊天。他们担心同步消息传递中的容量和对优质服务的需求。
解决方案
Shapermint 与 Ada 合作实施了一个无代码人工智能聊天机器人 Rachel Mint,以扩大其同步客户参与度并改善客户体验。该聊天机器人在不到一个月的时间内设计和推出,并与 Shopify 和 Zendesk 集成。
运营影响
  • The introduction of Rachel Mint, the AI-powered chatbot, has significantly improved Shapermint's operational efficiency. The chatbot has been instrumental in driving engagement, reducing barriers to purchase, and saving time for agents by resolving support inquiries post-purchase. The seamless integration with Shopify and Zendesk has facilitated real-time order status updates and smooth handoffs to human agents when needed. The chatbot has also been successful in embodying Shapermint's positive attitude and helpful persona, providing personalized support at scale. As a result, Shapermint has been able to maintain a consistent message and brand voice across all brand interactions, even as communications have grown threefold due to the COVID-19 pandemic.

数量效益
  • 50% increase in sales made by live agents

  • 15% increase in daily customer engagement

  • Average customer wait time for live chat reduced to less than 20 seconds

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