Alteryx > 实例探究 > SearchKings 通过 Google Cloud Dataprep 扩大客户群

SearchKings 通过 Google Cloud Dataprep 扩大客户群

适用功能

服务

关于客户

SearchKings 是一家数字广告公司，专注于为家庭服务和专业服务公司的小型企业开展潜在客户开发活动。

挑战

SearchKings 确定了 3 个具体挑战：整合来自不同平台的数据、利用数据洞察为客户提供建议以及增强大型组织的价值主张。

解决方案

SearchKings 实施了 Google Cloud Dataprep 来构建数据流并引入利用各种来源的数据集的专有 KPI。

运营影响

The implementation of Google Cloud Dataprep resulted in several operational benefits for SearchKings. They were able to consolidate data from different platforms into a single view, which provided a comprehensive understanding of their data. This allowed them to make data-driven decisions and better advise their customers regarding their investments. They were also able to enhance their value proposition when working with larger organizations by providing a flexible and scalable data feed as part of their solution. Furthermore, they were able to support smaller organizations to implement new tools at scale, which helped them double their customer base.

数量效益

SearchKings doubled their customer base with the implementation of Google Cloud Dataprep.
They achieved their initial growth goals within six months.
They manage approximately $500,000 of digital spend every day.