提高入职转化率：ClassHero 案例研究
技术
- 网络安全和隐私 - 身份认证管理
适用行业
- 教育
适用功能
- 销售与市场营销
服务
- 系统集成
关于客户
ClassHero 是一家初创公司，为教师提供一款应用程序来布置和复习数学作业。他们为新用户提供了一个入职流程来设置帐户并开始使用该应用程序。
挑战
ClassHero 的入职率从 75% 下降到 39%，下降了 48%。销售运营经理约翰需要找出下降的原因并找到解决方案。
解决方案
John 使用 Hotjar 会话记录来识别入职流程中的错误，例如压倒性的自动完成和下拉困难。然后，他使用 Hotjar要点对这些问题进行分组并确定优先级，从而使他能够有效地将这些问题传达给他的团队。这些问题得到了解决，几乎立即得到了解决方案。
运营影响
数量效益
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