量化营销和 CRM 支持
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Alteryx
- Tableau
技术栈
- Alteryx
- Tableau
- Data Mart
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 数据即服务
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 预测性维护
服务
- 数据科学服务
- 系统集成
关于客户
Sally Beauty 是一家全球零售商，在全球拥有 3,673 家门店。该公司的主要产品类别包括染发、护发和器具。其客户包括专业造型师和零售消费者。该公司拥有 1200 万活跃的忠诚会员。Sally Beauty 的营销数据库和分析经理已在公司工作 4 年，在营销行业拥有超过 6 年的经验。她的大部分经验是在渠道（电子邮件、直邮和数字）营销和客户洞察方面。
挑战
Sally Beauty 是一家全球零售商，在全球拥有 3,673 家门店，其客户关系管理 (CRM) 和营销分析面临挑战。该公司的报告是在 Access 和 Excel 中完成的，交易和客户数据不在集中位置。销售/交易数据是从不支持临时报告的应用程序中提取的，并且 IT 不再提供支持。该公司依靠 IT 提取平面文件进行客户级分析，这需要几天到几周的时间。活动数据未存储以供查看绩效趋势或历史视图，月末报告需要 2-3 周才能提取所有数据并进行分析。
解决方案
Sally Beauty 实施了领先的自助式数据分析平台 Alteryx 和用于数据可视化的 Tableau。Alteryx 用于可重复使用的月度报告工作流、人口统计数据、预测工具和复杂的临时数据分析。60% 的月度报告都是在 Alteryx 中构建的，用于可重复使用的工作流，包括客户迁移报告、渠道报告和忠诚度会员指标。报告时间缩短了一半，复杂的临时数据问题可以在几小时内得到解答，而不是几天。Tableau 用于仪表板、数据可视化和简单的临时问题。仪表板使领导团队能够轻松跟踪结果和客户群。可视化显示了平面电子表格上看不到的趋势，并允许非数据人员回答他们的数据问题。
运营影响
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