Alteryx > 实例探究 > 使用 Google Cloud Dataprep 简化社交媒体数据分析

使用 Google Cloud Dataprep 简化社交媒体数据分析

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适用功能
  • 销售与市场营销
用例
  • 租赁金融自动化
  • 时间敏感网络
服务
  • 云规划/设计/实施服务
关于客户
PlusUp 是一家在各种社交网络上提供广告咨询服务的公司。
挑战
对于 PlusUp 来说,分析付费社交媒体数据是一个手动且耗时的过程,导致效率低下和错误。扩大流程也是一个挑战。
解决方案
PlusUp 使用 Google Cloud Platform 产品(包括用于数据工程的 Google Cloud Dataprep)实现了现代数据堆栈。这简化了数据准备过程并使其自动化,节省了时间并减少了错误。
运营影响
  • The implementation of Google Cloud Dataprep has brought about significant operational improvements for PlusUp. The company has seen improved efficiency in its operations, with the same quantity of reporting now requiring significantly less analyst time. This has freed up analyst time and shifted their focus toward revenue-driving activities, such as onboarding new customers onto the PlusUp solution. Furthermore, the ability to reuse standard Google Cloud Dataprep recipes across clients has ensured more accurate results and better social media recommendations. This has not only reduced errors but also improved the quality of the company's services.
数量效益
  • 99.5% Faster at preparing marketing data
  • 180 Hours Per week of analyst time saved
  • Reduced the time spent on reporting from 180 hours per week to one hour per week

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