IBM > 实例探究 > 个性化学习途径:增强布罗肯赫斯特学院的学生体验

个性化学习途径:增强布罗肯赫斯特学院的学生体验

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技术
  • 分析与建模 - 大数据分析
  • 分析与建模 - 预测分析
适用行业
  • 水泥
  • 教育
适用功能
  • 销售与市场营销
用例
  • 智慧校园
  • 时间敏感网络
服务
  • 云规划/设计/实施服务
  • 培训
关于客户
布罗肯赫斯特学院是一所位于英格兰新森林的高成就学术机构。学校现有3000多名全日制学生,并在中国拥有两所姐妹学校。
挑战
布罗肯赫斯特学院希望更深入地了解学生的需求和学习方式,以塑造更加身临其境的教育体验。
解决方案
布罗肯赫斯特学院使用 IBM 数字营销、预测分析和社交门户解决方案来个性化每个学生的学习旅程。
运营影响
  • The implementation of IBM's solutions has allowed Brockenhurst College to personalise each student’s learning journey. The college has been able to make smarter decisions about how to best attract, motivate and retain students. The new platform has enabled students to learn and interact in ways that were not possible before, creating a better support system for students. The college has also been able to improve the effectiveness of its marketing campaigns and ensure that its educational offerings meet both local learner and employer needs. The use of predictive analytics has allowed the college to better understand each student’s learning style and match them with the teaching and support services that best support their unique needs. The college has also been able to identify common risk factors that indicate a student is at risk of under-performing, allowing for early intervention strategies.
数量效益
  • Over a five-year period, Brockenhurst expects to boost student recruitment and retention by 15 percent.
  • The college expects to increase its reputation by 30 percent.
  • Choosing a cloud solution will help save GBP500,000.

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