适用行业
- 消费品
- 零售
适用功能
- 采购
- 销售与市场营销
用例
- 需求计划与预测
- 时间敏感网络
服务
- 云规划/设计/实施服务
关于客户
全球 200 多个国家和地区的消费者每天享用百事可乐产品超过 10 亿次。百事公司的产品组合包括各种令人愉悦的食品和饮料,其中包括 23 个品牌,每个品牌的预计年零售额超过 10 亿美元。
挑战
为了向零售商提供正确数量的产品,百事公司必须不断校准销售预测。任何给定的销售预测都可能包含仓库数据、商店库存数据或促销预测数据,所有这些数据均由零售商以各种不同的文件格式提供,并使用各种不同的方法传递给百事公司。百事公司的游戏名称是速度——足够快地准备销售预测,团队就可以预测需求激增并增加产品出货量。但在基于 Microsoft Access 和 Excel 的流程下,准备这些数据所需的大量时间意味着分析师每月只能利用一次(或根本不利用),这可能会导致零售商供应不足或过剩。
解决方案
PepsiCo 构建了 Microsoft Azure 数据湖,可实现集中数据存储和访问。经过 Excel 和 SQL 培训的分析师可以轻松适应 Designer Cloud,现在可以更快地准备和标准化各种零售商数据,以便在 Tableau 中进行可视化。由于 Excel 的大小限制,PepsiCo 分析师经常不得不将多个电子表格拼接在一起;借助 Designer Cloud,百事可乐可以全面了解其数据并快速发现任何错误或不一致之处。由于花在数据准备上的时间减少了,百事公司分析师现在能够将大部分时间用于分析数据和预测趋势,从而为公司带来更多价值。
运营影响
数量效益
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