利用数据优化促销活动：Monoprix 案例研究
技术
- 分析与建模 - 预测分析
- 功能应用 - 企业资产管理系统 (EAM)
适用行业
- 设备与机械
- 零售
适用功能
- 采购
- 销售与市场营销
用例
- 资产健康管理 (AHM)
- 资产生命周期管理
关于客户
Monoprix是便利店的主要股东，隶属于Casino集团，拥有632家便利店和超过21,000名员工。
挑战
法国分销链 Monoprix 希望通过利用数据来优化其促销活动。
解决方案
Monoprix 选择 Alteryx 来预测促销产品的销售情况、预测供应、减少库存短缺并分析客户行为。
运营影响
数量效益
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