Magazine Luiza 使用 Google Tag Manager 将 AdWords 速度提高了 8%，投资回报率提高了 30%
公司规模
Large Corporate
地区
- America
国家
- Brazil
产品
- Google Tag Manager
- Google AdWords
技术栈
- Website tracking
- Online advertising
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 供应链可见性(SCV)
- 库存管理
服务
- 系统集成
关于客户
Magazine Luiza 是巴西最大的零售连锁店之一。该公司成立于 1957 年，在巴西拥有 600 多家门店。公司名称 Magazine Luiza 是在当地电台比赛中选出的。Luiza 是其创始人之一的名字，葡萄牙语单词“magazine”在英语中意为“百货商店”。该公司于 1999 年推出了其内容丰富的网站，为在线购物者提供约 35,000 种产品。
挑战
Magazine Luiza 是巴西最大的零售连锁店之一，在管理其 Google AdWords 广告系列时面临挑战。该公司的网站上有大量标签，这使得其广告系列的跟踪和管理变得复杂且低效。该公司希望将标签数量减少到最低限度，并简化其广告系列的衡量和管理。该公司的 IT 团队正在处理所有标签实施、更改和请求，这既耗时又低效。
解决方案
Magazine Luiza 决定在其网站上部署 Google Tag Manager，以简化其 AdWords 活动的跟踪和管理。该公司与数字公司 Agência CASA 合作，从原来的逐个更改或添加标签的系统转变而来。借助 Google Tag Manager，该公司能够将标签管理从 IT 团队转移到营销人员。规划和部署新标签所需的时间从大约两周缩短到短短五分钟。该公司能够使用 Google Tag Manager 部署 23 个标签。
运营影响
数量效益
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