通过营销自动化提高潜在客户开发和销售：Livestorm 案例研究
适用行业
- 设备与机械
适用功能
- 销售与市场营销
用例
- 租赁金融自动化
- 物料搬运自动化
关于客户
Livestorm 是一个网络研讨会平台，提供网络研讨会托管和营销解决方案。他们的目标客户是想要举办网络研讨会以促进潜在客户开发和客户参与的企业和专业人士。
挑战
Livestorm 是一个网络研讨会平台，需要改进其营销自动化流程，以便收集更好的客户数据并吸引更多潜在客户。
解决方案
Livestorm 使用 Zapier 实施了多步骤 Zap，以自动化收集客户数据并将其转化为潜在客户的过程。他们集成了 Clearbit 来丰富数据，并使用 Pipedrive、Drip 和 Google Sheets 等各种营销应用程序来管理和跟踪销售线索。
运营影响
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