elastic > 实例探究 > Ingram Micro 选择 Elastic 来支持电子商务网站上的搜索和销售

Ingram Micro 选择 Elastic 来支持电子商务网站上的搜索和销售

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 Ingram Micro's Ecommerce Success with Elastic Search Solution - IoT ONE Case Study
技术
  • 分析与建模 - 机器学习
适用功能
  • 销售与市场营销
用例
  • 供应链可见性(SCV)
服务
  • 测试与认证
客户
关于客户

Ingram Micro是一家美国信息技术产品和服务分销商。该公司总部位于美国加利福尼亚州欧文市,业务遍及全球。

挑战

全球电子商务产品负责人 Andre Dykhno 表示,电子商务一直是 Ingram Micro 现代成功的重要因素。他们的业务专注于 B2B 客户,年销售额已超过 120 亿美元,其网站上有超过 2000 万件商品的广泛产品目录。为了扩大这些数字并改善客户体验,该公司选择了 Elasticsearch Service,并且很高兴他们这样做了。

解决方案

Elastic Cloud 上的 Elasticsearch 服务符合他们的标准。 2018 年,Ingram Micro 开始在加拿大市场测试其新搜索解决方案的性能。快速实现试点测试的成功后,他们启动了统一搜索体验并将其作为 Ingram Micro 的标准平台在全球范围内部署的计划。 2019年,他们扩展到美国和欧洲12个国家;在 2020 年的路线图上,他们计划在亚太地区和拉丁美洲实施新的搜索,以全面覆盖全球。

运营影响
  • With the implementation of Elasticsearch Service, Ingram Micro was able to significantly improve the search experience on its ecommerce site. The company saw a jump in conversion rates, an increase in the relevance of search, and a dramatic reduction in null search results. The new search solution also allowed the company to quickly display the newest products available, enhancing the customer experience. Furthermore, the company was able to expand its usage of Elastic, utilizing its commercial features for various purposes such as collecting and analyzing metrics, proactively detecting anomalies, visualizing health and performance, and real-time monitoring. This has enabled Ingram Micro to constantly optimize their search to be even more successful around the world.
数量效益
  • Ecommerce conversion rate improved by 50%
  • Relevance of search went up by 35%
  • Null search results went down by 30%

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