MoEngage > 实例探究 > BigBasket 如何利用 MoEngage 提高用户可达性和运营效率

BigBasket 如何利用 MoEngage 提高用户可达性和运营效率

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技术
  • 分析与建模 - 机器学习
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 电子商务
  • 零售
用例
  • 零售店自动化
  • 时间敏感网络
关于客户
BigBasket 是印度最大的在线食品和杂货店,业务遍及 300 多个城市,提供约 100,000 多种产品。他们是杂货配送领域的电子商务巨头。
挑战
任何电子商务品牌面临的主要挑战之一是提高对其服务和产品的认识。因此,关注用户可达性是主要目标之一。 Bigbasket 面临的另一个挑战是通过正确的渠道以及最相关的内容及时吸引客户的注意力。
解决方案
BigBasket 团队使用 MoEngage 的 Push Amplification® 技术来解决用户可达性问题,并通过他们提供的大量产品覆盖越来越多的设备。他们还利用 MoEngage 的动态产品消息传递 (DPM) 跨推送通知和电子邮件开展超个性化活动,从而增强了定制工作。
运营影响
  • By using MoEngage’s intelligent engagement platform, BigBasket was able to significantly increase its operational efficiency. The company moved away from generalized campaigns to personalized ones using Dynamic Product Messaging (DPM), which resulted in an uptick in clickthrough rates. The seamless dashboard provided by MoEngage allowed the BigBasket team to spend a minimal amount of time on setting up campaigns. In fact, it only took them 15-20 minutes to set up over 28 campaigns. This not only increased operational efficiency but also allowed the team to focus on other important aspects of the business.

数量效益
  • BigBasket increased its push deliverability from 65% to 85%-90%

  • The company saw an uptick in its clickthrough rates from 1.8% to 2.5%-3%

  • There was a 26% uplift in the “Add To Basket” conversions

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