IBM > 实例探究 > 通过自动化、多渠道计划提高客户忠诚度和收入

通过自动化、多渠道计划提高客户忠诚度和收入

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技术
  • 分析与建模 - 实时分析
适用行业
  • 城市与自治市
  • 电信
适用功能
  • 产品研发
  • 销售与市场营销
用例
  • 实时定位系统 (RTLS)
  • 资产跟踪
服务
  • 云规划/设计/实施服务
关于客户
1-800-有垃圾?是一家全方位服务的垃圾清除公司,为住宅、企业、商业场所和政府办公室提供垃圾清除服务。
挑战
1-800-有垃圾?希望通过在其通信中实施动态内容和自动化程序来提高忠诚度和收入。
解决方案
该公司使用 IBM Marketing Cloud 实施了跨渠道营销活动,包括客户忠诚度计划和呼叫中心计划。
运营影响
  • The implementation of IBM Marketing Cloud significantly improved the effectiveness of 1-800-GOT-JUNK?'s email marketing. The company was able to personalize its communications, leading to increased customer loyalty and revenue. The customer loyalty program and call center program boosted customer engagement, with the loyalty program contributing significantly to the total revenue driven by email. The call center program also showed promising results with a notable conversion rate. The company was able to achieve new levels of customer engagement, with each email message generating substantial revenue. The success of these programs indicates the potential for further revenue growth through more targeted and relevant emails.
数量效益
  • The Customer Loyalty Program achieved a 20 percent open rate.
  • The Customer Loyalty Program contributed nearly 4 percent to the total revenue driven by email.
  • The third email in the Customer Loyalty Program series converted 65 percent more over the second email, and 88 percent more than the first email.

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