IBM > 实例探究 > 通过业务分析提高塔式基础设施效率

通过业务分析提高塔式基础设施效率

IBM Logo
技术
  • 功能应用 - 计算机化维护管理系统 (CMMS)
适用行业
  • 水泥
  • 建筑与基础设施
适用功能
  • 维护
  • 销售与市场营销
用例
  • 施工管理
  • 基础设施检查
关于客户
Bharti Infratel Ltd. 是全球最大的通信无源基础设施提供商之一。它管理着印度 18 个邦的 30,000 多座塔楼。该公司成立于 2007 年,当时是从印度最大的通信服务提供商之一 Airtel 分拆出来的。
挑战
铁塔基础设施管理和维护成本占据了通信服务提供商运营预算的很大一部分。为了降低成本和扩大服务,提供商将其无源基础设施出售给第三方公司。然而,这些无源基础设施提供商需要保持较低的运营成本,以提供负担得起的费率。 Bharti Infratel 希望应用业务分析来识别效率低下的问题,但需要一种能够处理大量数据的解决方案。
解决方案
Bharti Infratel 实施了全公司范围的业务分析系统,以深入了解其塔式基础设施。该系统使他们能够识别低租赁塔楼并针对潜在客户进行营销宣传。通过提高租赁率,该公司能够增加收入、降低能源成本,并支持在最需要的地区扩展通信服务。
运营影响
  • The implementation of the business analytics system led to significant operational improvements for Bharti Infratel. The company was able to monitor towers to cut down on low tenancy, reducing the energy cost per tenant and increasing sales and marketing opportunities to fill empty spots. The system also enabled the company to isolate the root causes of bad debts, customer churn, and other operational risks, leading to a reduction in these issues. Furthermore, the system provided the company with first-time insight into its market share, including specific areas where it was leading or lagging behind its competitors. This information has been invaluable in helping the company strategize and make informed business decisions.
数量效益
  • Reduced the cost of tower infrastructure management and maintenance from 60-70% of the operating budget
  • Provided insight into the number of low-tenancy towers, enabling targeted marketing and sales efforts
  • Reduced the number of bad debts, customer churn and other operational risks

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

相关案例.

联系我们

欢迎与我们交流!
* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

感谢您的信息!
我们会很快与你取得联系。