IBM > 实例探究 > 通过集成分析改进业务规划和绩效

通过集成分析改进业务规划和绩效

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技术
  • 分析与建模 - 预测分析
  • 传感器 - 液位传感器
适用行业
  • 服装
  • 零售
适用功能
  • 销售与市场营销
用例
  • 需求计划与预测
  • 库存管理
关于客户
Buffalo David Bitton 是领先的时尚品牌,在遍布 18 个国家和全球 3,000 个地点的商店以及网上销售针对 18 至 34 岁男性和女性的牛仔系列。
挑战
由于数据保存在不同的系统中,时尚品牌 Buffalo David Bitton 面临着分析、规划和预测其批发、在线和店内渠道的需求和库存的挑战。
解决方案
Buffalo 在 IBM 业务合作伙伴 Knowledge Providers Inc. 的帮助下实施了 IBM Cognos TM1,以获得所有业务运营的最大可见性,并集成财务和运营报告、分析、预算、需求规划和仪表板。
运营影响
  • The implementation of IBM Cognos TM1 has transformed Buffalo's ability to support decisions with timely, accurate data. The company now has a fully integrated view of its business across all channels on a single platform. The automation of the reporting process has allowed analysts to focus more on analyzing information rather than gathering it. The use of analytics has become a critical application for the business, changing the corporate culture fundamentally. Managers have become independent and empowered, thanks to their ability to access accurate, timely, and relevant information. They can now visualize and measure performance at a glance, and make better and faster decisions with confidence. The company is now investigating how predictive analytics can help understand customer behavior on an individual level, and build a personalized, customer-centric approach to sales and operations.
数量效益
  • Weekly reports are now ready on Monday mornings – one day earlier than before.
  • The time taken to generate weekly figures has been reduced from one working day to seconds.
  • The solution has eliminated inconsistencies and human error associated with manual processes.

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