MoEngage > 实例探究 > 提高打开率:Freo 如何报告行业最佳转化率

提高打开率:Freo 如何报告行业最佳转化率

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适用行业
  • 金融与保险
  • 公用事业
用例
  • 时间敏感网络
关于客户
Freo 是一家面向千禧一代印度人的新银行,提供储蓄账户、信用额度、信用卡、移动应用程序和金融实用程序。
挑战
客户旅程中的流失和客户保留是 Freo 面临的主要挑战。
解决方案
Freo 使用最佳发送时间 (BTS) 功能通过电子邮件、推送通知和短信来联系最活跃的客户。
运营影响
  • The implementation of MoEngage's solutions led to significant operational improvements for Freo. By understanding the best time to send communications, Freo was able to increase their open rates to industry-best levels. This not only improved their engagement with customers but also helped to reduce the number of drop-offs during the customer journey. The use of specific Flows and Journey campaigns also allowed Freo to guide their customers more effectively through the necessary steps, further reducing drop-offs and improving customer retention.

数量效益
  • Freo was able to achieve over 24% conversion rates through the implementation of MoEngage's Flows and Journey campaigns.

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