适用行业
- 消费品
- 公用事业
适用功能
- 销售与市场营销
用例
- 租赁金融自动化
- 时间敏感网络
关于客户
Freo 是一家面向印度千禧一代消费者的全栈移动新银行。它提供了一系列应用程序,用作储蓄账户、信用额度、信用卡、稍后付款应用程序,并有助于优化金融公用事业。
挑战
对于像 Freo 这样的金融科技应用程序来说,引导用户完成某些不可跳过的步骤(在 KYC 过程中)至关重要。 Freo 团队注意到消费者在完成 KYC 申请时放弃率很高。他们还面临着将客户分为不同群体并找出与他们沟通的最佳时间和最佳渠道的问题。
解决方案
为了减少客户旅程中发生的放弃和流失,Freo 在 MoEngage 上自动化了营销活动,创建了从入职到主要里程碑的不同旅程。他们还实施了 RFM 模型和亲和力细分来识别客户类别并确定正确的沟通时间和渠道。
运营影响
数量效益
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