利用 Salesforce 实现更快的自助分析
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Alteryx
- Salesforce
- Wave Analytics
技术栈
- Data Science
- Operational ETL
- Data Prep & Blending
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
技术
- 分析与建模 - 大数据分析
适用行业
- 汽车
- 运输
适用功能
- 销售与市场营销
- 商业运营
用例
- 预测性维护
- 车队管理
服务
- 数据科学服务
- 系统集成
关于客户
Ryder System, Inc. 是领先的车队租赁和维护、专用运输和供应链管理解决方案提供商。该公司为全球客户提供服务，在纽约证券交易所上市，股票代码为“R”。它是道琼斯运输平均指数的成分股，也是财富 500 强企业。Ryder System, Inc. 成立于 1933 年，截至 2015 年，年销售收入为 65 亿美元。该公司拥有超过 50,000 个 B2B 客户，在 700 多个地点运营着超过 185,000 辆汽车。
挑战
Ryder System, Inc. 是一家领先的车队租赁和维护、专用运输和供应链管理解决方案提供商，它面临着多项分析挑战。他们拥有一支由 5 名员工组成的内部分析团队，但没有集中数据源。该团队严重依赖 IT，导致项目完成时间过长。他们使用各种 CRM 系统收集有关客户交易、联系人、潜在客户和渠道机会的产品线信息以供分析。然而，将 Salesforce 数据与其他数据源混合需要大量劳动力，并且会降低分析师的工作效率。结合高级分析和可视化使流程更加复杂。
解决方案
Ryder System, Inc. 采用 Alteryx 和 Salesforce 来克服分析挑战。他们使用 Alteryx 的试用许可证和基于网络的培训来让团队熟悉该工具。团队分享了数据融合方面的早期成功经验，从而决定与整个分析团队一起启动全面试点。Alteryx 帮助该公司整合了来自多个 CRM 的客户数据，消除了运行报告中执行的重复任务，并合并了电子表格。它还使该公司实现了显著的效率，可以查询整个 Salesforce 对象的数据。现在只需单击按钮即可运行生产报告。
运营影响
数量效益
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