Equativ 对气候的承诺：减少广告技术中的碳足迹
技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 环境传感器
适用行业
- 设备与机械
适用功能
- 采购
- 销售与市场营销
用例
- 连续排放监测系统
- 室外环境监测
关于客户
Equativ 是一家独立的广告技术公司，提供工具、平台和支持，以连接数字和程序化广告生态系统中的发布商和营销人员。他们希望投资于负责任的变革并吸引顶尖人才，同时减少对环境的影响。
挑战
Equativ 是一家广告技术公司，希望采取具体的气候行动并限制其确定的排放量。他们还希望衡量和减少程序化广告活动的碳影响。
解决方案
Equativ 与经过认证的碳评估提供商 Greenly 合作，分析并减少其碳足迹。他们还与企业社会责任咨询公司 BL evolution 合作开发了一种解决方案，用于测量和减少其程序化活动的碳足迹。
运营影响
数量效益
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