数字身份管理
技术
- 分析与建模 - 机器学习
- 分析与建模 - 实时分析
适用行业
- 金融与保险
- 零售
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 资产跟踪
客户
未披露
关于客户
全球零售银行 5 强
挑战
该银行在实现出色的客户旅程方面遇到了麻烦。
- 银行无法个性化 CX
- 银行需要在数据和分析中提供更精细的细节
- 无法在所有数字渠道中管理 CX，他们正在失去客户
解决方案
使用带有 Celebrus 技术的 Teradata Vantage 来改进他们的数字身份管理并增强整体 CX
- Celebrus 倾听并识别客户，然后将其打包到数据集中，然后将其放入预先构建的 CX 数据模型中
- Teradata 应用人工智能和机器学习来确定客户需求
- Teradata 实时提出建议
运营影响
数量效益
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