Ada > 实例探究 > Digicel 如何利用 Ada 超越 CX 目标和客户期望

Digicel 如何利用 Ada 超越 CX 目标和客户期望

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技术
  • 传感器 - 触觉传感器
适用行业
  • 设备与机械
  • 电信
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 语音识别
关于客户
Digicel 是加勒比海、拉丁美洲和南太平洋地区移动电话网络和家庭娱乐领域的领导者。他们的使命是将自己重新定位为真正的数字运营商,并提供客户所需的一流通信体验。
挑战
对于许多电信公司高管来说,客户体验显然是捍卫市场份额的关键。然而,随着组织规模的扩大,维持积极的客户体验成为一项代价高昂的挑战。采用自动化优先策略有助于解决这个问题——这里有案例研究来证明这一点。
解决方案
Digicel 与 Ada 合作,通过行业领先的对话式 AI 实现自动化并扩展其客户体验。他们实施了一个多语言自动化支持机器人,为 31 个市场的 5 种语言提供服务。这使他们能够在不增加员工人数的情况下增加聊天量,并在 2020 年节省 75 万美元。
运营影响
  • The implementation of Ada's conversational AI has led to significant improvements across every support channel for Digicel. The company has been able to modernize their legacy support operations without completely abandoning the old. They now offer a full range of support options to match the preferences of their diverse customer demographic, all while keeping costs down and increasing efficiencies. Conversations through their website and MyDigicel app have quadrupled in comparison to voice. With 135,000 engaged automated customer conversations taking place each month, Digicel has been able to scale the impact of the existing support team. Most importantly, Digicel’s customers benefit from a better customer experience at multiple touch points. The market-variable, dynamic content available in multiple languages means Digicel customers receive the relevant experiences they demand—with a personalized touch that wins their loyalty.

数量效益
  • $750,000 savings per year

  • 135,000 engaged conversations per month

  • Average response time for 90% of chats is less than 10 seconds

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