为非技术利益相关者赋权：Canva 案例研究
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 设备与机械
适用功能
- 产品研发
用例
- 行为与情绪追踪
- 实时定位系统 (RTLS)
服务
- 测试与认证
关于客户
Canva是一个在线设计和发布平台，总部位于澳大利亚悉尼，为非设计师提供用户友好的设计工具。 Canva 在 190 个国家/地区拥有超过 6000 万月度用户，创造了超过 70 亿个总设计。该平台旨在帮助非设计师创造专业品质的设计。
挑战
Canva 希望为非技术利益相关者提供自助数据，以便根据需要深入到不同的领域。他们有一个数据仓库，但对于普通用户来说进入门槛有点太高了。为了大规模发展 Canva，非技术人员需要细分受众并创建渠道。产品经理很难深入研究新版本并了解新功能的表现或了解漏斗的详细情况。发布后不久，团队就发现需要更详细的产品分析解决方案。
解决方案
Canva 在数据之旅的早期就采用了 Amplitude 作为数字产品分析和增长工具，因为它是可用于漏斗分析和细分的最佳平台。借助直观的用户界面和灵活的事件模式，可以轻松“分割”不同的属性，用户可以动态更改仪表板并快速查看结果。 Amplitude 还可以轻松发现和解决问题，作为 Canva 的主要实时用户行为监控工具。它有助于通过其漏斗和路径工具快速识别问题。
运营影响
数量效益
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