iCIMS > 实例探究 > 使用 iCIMS Video Studio 提高人才敬业度:罗克韦尔自动化案例研究

使用 iCIMS Video Studio 提高人才敬业度:罗克韦尔自动化案例研究

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技术
  • 自动化与控制 - 自动化与过程控制系统
  • 传感器 - 相机/视频系统
用例
  • 租赁金融自动化
  • 物料搬运自动化
关于客户
罗克韦尔自动化是工业自动化和数字化转型领域的全球领导者。
挑战
当罗克韦尔自动化的人才团队因 COVID-19 被迫停止拍摄制作精良的视频时,他们需要一种新的方式来讲述公司故事。
解决方案
罗克韦尔自动化使用 iCIMS Video Studio 使员工能够通过手机和笔记本电脑制作定制品牌视频内容。该解决方案提供专业编辑、社交发布集成、自定义模板和实时分析仪表板。
运营影响
  • The implementation of iCIMS Video Studio has had a significant impact on Rockwell Automation's operations. The ability for employees to produce custom branded video content directly from their devices has not only saved the company the cost of a production studio but also allowed for a more authentic and personal way of telling the company's story. The videos have successfully highlighted representation and diversity within the company, and have spotlighted employees making a difference. This has boosted engagement and allowed the company to continue its talent engagement efforts despite the challenges posed by the pandemic. Furthermore, the real-time analytics dashboards have provided valuable insights, enabling the team to make data-driven decisions and improvements.

数量效益
  • Generated over 8,400 impressions using employee videos

  • Inspired viewers to watch 40% of videos to completion

  • Boosted engagement rate on its career page, company homepage, and students/early career page to 7% on Rockwell’s career page

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