彻底改变潜在客户开发：Aptivio 如何帮助 MarketJoy 取得显著成果
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 石油和天然气
适用功能
- 采购
- 销售与市场营销
用例
- 租赁金融自动化
- 智能合约
关于客户
MarketJoy 是一家潜在客户开发公司，为 B2B 公司提供符合销售资格的潜在客户。他们帮助推动客户销售渠道的早期阶段，使他们能够实现收入目标。
挑战
由于传统的销售线索生成方法无效，MarketJoy 面临绩效水平下降的挑战，导致合同续订率降低、错过销售线索保证 SLA 以及公司收入下降。
解决方案
MarketJoy 决定探索新兴的销售技术解决方案，并与 Aptivio 的 Buyer Intent AI 平台合作。该平台为买家提供了买家旅程各个阶段的地图、与现有 CRM 的集成功能、发现隐藏收入机会的能力以及包含详细联系信息的销售合格线索。
运营影响
数量效益
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