Octane AI > 实例探究 > Hunter & Gather 如何将 Klaviyo Flow 收入增加 258%

Hunter & Gather 如何将 Klaviyo Flow 收入增加 258%

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适用行业
  • 零售
适用功能
  • 采购
  • 销售与市场营销
关于客户
Hunter & Gather Foods 是一个电子商务品牌,专注于提供营养丰富、不含精制糖、谷物和炎性脂肪的天然食品。他们优先考虑可持续性、透明度和清洁配方。
挑战
Hunter & Gather 希望提高他们的电子邮件营销绩效并增加他们的自有收入和返还收入。
解决方案
Blend Commerce 优化了 Hunter & Gather 的 Klaviyo 电子邮件营销计划,并实施了 Octane AI 测验来收集零方数据并个性化电子邮件流。
运营影响
  • The implementation of the Octane AI quiz and the optimization of the Klaviyo email marketing program significantly improved Hunter & Gather's email marketing performance. The quiz not only helped in growing their email list but also in creating a personalized shopping and email experience for customers. The syncing of quiz answers to Klaviyo enabled the use of zero-party data to personalize emails and suggestions, enhancing the overall customer experience. The focus on UI/UX in the redesigning of their email template also contributed to the improved performance.

数量效益
  • Owned revenue increased to 29%, with 51% of owned revenue originating from email flows.

  • Quiz conversion rate was 21.38%, meaning one in five quiz takers completed a purchase.

  • Revenue from email flows increased by 258%.

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