Hotjar > 实例探究 > 提高转化率:re:member 如何使用 Hotjar 优化其信用卡申请表

提高转化率:re:member 如何使用 Hotjar 优化其信用卡申请表

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技术
  • 应用基础设施与中间件 - 事件驱动型应用
  • 功能应用 - 仓库管理系统 (WMS)
适用行业
  • 设备与机械
  • 金融与保险
适用功能
  • 仓库和库存管理
用例
  • 交通监控
  • 交通模拟
关于客户
re:member 是 Entercard 的商标,Entercard 是斯堪的纳维亚半岛领先的信贷市场公司之一
挑战
回复:会员注意到他们的信用卡申请表上的跳出率很高,尤其是来自联盟流量的跳出率,并想了解原因
解决方案
re:member 使用 Hotjar 的录音和点击地图来分析用户行为并揭示见解
运营影响
  • The use of Hotjar not only helped re:member identify the issues causing the high bounce rate but also provided a clear path to the solution. The redesigned forms, based on the insights gained from Hotjar, were more user-friendly and informative, leading to a significant increase in conversions. The results were so impressive that they convinced stakeholders to move forward with the redesign. Moreover, Hotjar helped Steffen easily explain why he made certain changes to the design of both forms. Without Hotjar, re:member may never have known what was causing affiliate traffic to bounce, highlighting the importance of having the right tools in place for data analysis and decision-making.

数量效益
  • The conversion rate improved by 43% from affiliates

  • Overall conversion rate improved by 17%

  • The redesigned forms led to a significant decrease in bounce rate

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